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Brand design for Lively Lane Studio — a physical health and mindfulness provider specializing in enhancing the physical wellness, mental well-being, and sense of self for women who seek community and purpose. The branding process began by discussing the desired characteristics of the organization: feminine, strong, attentive, and bold. With these in mind, a color story, typeface, keywords, logo and alternative logos were chosen to communicate an inviting, but serious feel.

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